How can a product that is made from cows’ milk be considered cruelty free? To quote our founding dairy: “Our cows are healthy and happy. Our environment is clean and sustainable.” To know for sure that our products are cruelty free, we aim to only use animal derived ingredients from our own farms. Our founding company, Royal Dairy, makes sure every animal is well taken care of. From birth, each animal is known and loved.
How do we know for sure that you are a cruelty free company?
Nurst has been approved as part of The Leaping Bunny Program. The Leaping Bunny Program is a Coalition for Consumer Information on Cosmetics in the US and Canada. This program has been connecting compassionate consumers to cruelty-free companies under its Corporate Standard of Compassion for Animals. To be a part of Leaping Bunny, companies must pledge to end animal testing at all stages of product development.
We have partnered with amazing labs to help in product formulation and testing. Fortunately, in today’s world, scientists are working hard on non-animal methods to assess safety and efficacy of ingredients and formulations. They continue to develop new cell and tissue tests, computer models and other sophisticated methods to replace existing animal tests that are cheaper, more reliable, and faster, and of course more humane.
What do cruelty free products do for your skin?
When you opt for cruelty free products, you are often ditching sulfates, bad chemicals, parabens, and synthetic dyes. Therefore, creating a product that is less likely to cause allergies, inflammation, or breakouts.
At Nurst we pledge to be cruelty free and make sure everything from our animals, ingredients, products, and environment are clean, sustainable, and safe for you.